The masthead
Who writes this
Four people, four different reasons to distrust a label. Between us we have bought womenswear, dressed clients, read fibre content for a living and taken in more waistbands than we can count.
Margaux Lefèvre
Editor-in-Chief
Nine years buying womenswear · Paris, France
Margaux spent nine years buying womenswear for a Paris department store before she started writing about it, which means she has watched a great many trends arrive and leave without buying any of them. She writes about capsule wardrobes, cost per wear, and the quiet economics of dressing well on a normal budget.
Sienna Okafor
Style Editor
Seven years as a personal stylist · London, United Kingdom
Sienna dressed private clients for seven years, most of them women who hated shopping and wanted it over with. That job taught her that most people do not need more clothes, they need fewer decisions. She writes the outfit formulas — the combinations that work on a Tuesday morning when nothing else does.
Daniella Rossi
Shopping Editor
Textile science, then ten years in sourcing · Milan, Italy
Daniella studied textile science and then spent a decade in sourcing, which is to say she has read the fibre content on more labels than any person should. She writes about what a price actually buys — the weave, the seam allowance, the factory — and where it buys nothing at all.
Hana Kobayashi
Fit & Care Editor
Alterations tailor, twelve years · Tokyo, Japan
Hana has altered twelve years of other people’s clothes, which is long enough to know that almost nothing fits anyone off the peg and that a good tailor is cheaper than a new wardrobe. She writes about sizing, fabric behaviour and how garments fail — and how to stop them.